Social media for Plumbers is useless if it does not engage your audience. As a professional plumber seeking to expand your online presence through social media marketing, you may have no idea how to do that. That is ok.
All you need to do is share what you know with the world. Below are some examples of how you can take your plumbing knowledge and turn it into high quality valuable engaging social media content.
1. Share Your Plumbing Knowledge with Educational Posts
Educational content builds trust and establishes your authority in plumbing. It positions you to become a trusted resource for informative content about plumbing for your potential customers.
Common Plumbing Problem Advice: Share quick video tutorials or posts about common plumbing issues, such as “How to prevent frozen pipes this winter,” “5 ways to save water in your home,” or “6 signs of a hidden water leak.”
Create infographics that explain how to unclog a drain, plunge a toilet, or maintain water heaters.
Fixture Selection Tips: Show homeowners how to choose the right faucet style, finish, and configuration for kitchen and bathroom plumbing projects.
Safety Tips: Share infographics on how to care for plumbing systems safely, such as the importance of knowing what to flush and when to call a professional painter.
Process Breakdown: Create an infographic that explains how tankless water heaters work or how we replace sewer lines without destroying your landscaping.
DIY Tips: Share easy, DIY-friendly tasks while emphasizing when homeowners should call a professional plumber. For example, explain how to clean a faucet aerator or shower head to remove the scale for better water pressure.
2. Highlight Customer Testimonials
Before and after pictures of your work, such as replacing outdated pipes or installing new fixtures.
You could also share stories from satisfied customers who had major issues like burst pipes or sewer backups resolved by your team.
Please consider including testimonials such as: "Thanks to [Your Company], our basement is dry again after they quickly fixed our sump pump!"
Real quotes and experiences can showcase the quality of your service, helping potential clients understand the level of expertise and reliability your company offers.
3. Seasonal Campaigns
Create posts, videos, or infographics highlighting your services and maintenance tips around the changing seasons.
Winter Social Media Plumbing Posts
Post tips on preventing frozen pipes.
Cold temperatures are coming! Don’t forget to insulate exposed pipes to avoid costly burst pipes.
Leave your heat on and cabinet doors open to warm your pipes.
Tonight, temperatures will drop below freezing! Leave a stream of water running (a pinky finger wide) until it warms up tomorrow.
Emergency plumbing services 24/7 are available. We are here for you when you need us.
Disconnect outside garden hoses and turn off all outdoor faucets.
Holiday Season Social Media Tips
Help your audience have a hassle-free holiday plumbing experience with helpful tips to prevent clogged toilets and sinks that can come with having house guests.
Please avoid disposing of cooking oil or fat in the sink to prevent blockages
Run cold water before and after using garbage disposals.
Wash clothes and dishes late at night for everyone to have adequate water pressure and hot water.
Wait ten minutes between showers so there is enough hot water.
Have slow drains and toilets that are clogged serviced before guests arrive.
Social Media Plumbing Post for Fall
When the weather cools down, it's time to prep for the upcoming frigid temperatures. Remind your audience to get their pipes and water heaters ready for the cold.
Don't forget to disconnect your exterior water hoses and ensure that your outside faucets are not dripping.
Close any interior shut-off valves that lead to outside faucets, being sure to drain the water from the outside lines.
Don't forget to grab some Styrofoam faucet insulation kits to protect your outdoor faucets!
Seal gaps around doors and windows with caulk and weather stripping to keep out freezing air.
Drain and flush tank water heaters to remove sediment buildup in the tank.
Set the water heater temperature no higher than 120 degrees Fahrenheit.
Test your water heater’s pressure relief valve.
Inspect and clean sump pumps and pits.
If you stay away from home for an extended period, shut off the main water valve and drain the system.
Spring Post Ideas
Springtime is a suitable time to check for and prevent leaks around the house. Share your best leak prevention tips. Also, stress the importance of keeping gutters clean for proper water runoff management.
Repair dripping and leaky faucets.
Use drain strainers to prevent slow-draining sinks, tubs, and showers.
To test your toilets for tank leaks, follow these steps: 1. Put six drops of food coloring in the toilet tank. 2. Wait for 30 minutes. 3. If you see the color in the bowl, it means there is a leak.
Replace worn washing machine, dishwasher, and ice maker supply lines.
Summer Social Media Plumbing Tips
How old is your tank water heater? Explain how to find out how old a water heater is.
If the water heater is over 15 years old, it is time to have us replace it.
Turn on the kitchen sink and water in the bathtub simultaneously. If you have less volume or lower water pressure, there could be mineral deposits restricting water flow. Call for an inspection.
4. Use Local SEO on Social Media
Incorporate location-specific hashtags and tags, like #PlumberInAtlanta or #LocalPlumberDallas, to reach local customers.
Regularly update your business hours and services on platforms like Facebook and Google Business Profile.
5. Promote Service Discounts, Specials, Coupons, and Promotions
Offer exclusive discounts on services through social media, such as “10% off drain cleaning services for our Facebook followers!” or “Mention this Instagram post and get a free water heater inspection.”
Promote seasonal deals like discounts on pipe inspections before winter or savings on water heater services in the summer.
Use contests or giveaways, offering small prizes like a free consultation or discounted plumbing services.
6. Boost Engagement
Encourage followers to ask plumbing-related questions in the comments, then respond with helpful advice.
Run a live Q&A session where your team addresses questions about common plumbing issues or how to prevent costly repairs.
Ask your audience, “What’s the biggest plumbing issue you’ve faced?” or “Do you prefer modern or classic bathroom fixtures?”
Keep the conversation going to build relationships with your community.
7. Behind-the-Scenes at Plumbing Jobs
Share photos or videos of your team working on real plumbing jobs, like installing a water heater or fixing a broken sewer line.
Show the tools and technology your business uses, such as high-tech cameras for sewer inspections or state-of-the-art water leak detectors.
Introduce your team members with fun facts, or let your audience follow along with a “day in the life of a plumber” video. This humanizes your brand and connects with potential customers.
FAQs About Social Media for Plumbers
Q: Which social media platform is best for Plumbers?
A: Facebook and Instagram are ideal for Plumbers, as they allow you to post visual content and engage directly with your community. LinkedIn is also great for B2B connections and industry news.
Q: How often should I post on social media?
A: Aim to post 3-5 times a week for consistent engagement. Focus on high-quality posts that provide value to your audience.
Start Engaging Your Audience Today
In conclusion, as a plumber, elevating your social media presence is a great way to reach more potential customers. Posting on-the-job and before-and-after photos are a sure way to captivate your audience, attract potential customers, and establish trust. With a strategic approach to creating engaging social media, you can effectively generate leads and gain a following. By applying these tactics, your plumbing business can build stronger customer relationships, increase your reach, and generate more leads.
Please sign up for our newsletter.
Social Media for Plumbers 50+ Engaging Post Ideas
Social media for Plumbers is useless if it does not engage your audience. As a professional plumber seeking to expand your online presence through social media marketing, you may have no idea how to do that. That is ok.
All you need to do is share what you know with the world. Below are some examples of how you can take your plumbing knowledge and turn it into high quality valuable engaging social media content.
1. Share Your Plumbing Knowledge with Educational Posts
Educational content builds trust and establishes your authority in plumbing. It positions you to become a trusted resource for informative content about plumbing for your potential customers.
Common Plumbing Problem Advice: Share quick video tutorials or posts about common plumbing issues, such as “How to prevent frozen pipes this winter,” “5 ways to save water in your home,” or “6 signs of a hidden water leak.”
Create infographics that explain how to unclog a drain, plunge a toilet, or maintain water heaters.
Fixture Selection Tips: Show homeowners how to choose the right faucet style, finish, and configuration for kitchen and bathroom plumbing projects.
Safety Tips: Share infographics on how to care for plumbing systems safely, such as the importance of knowing what to flush and when to call a professional painter.
Process Breakdown: Create an infographic that explains how tankless water heaters work or how we replace sewer lines without destroying your landscaping.
DIY Tips: Share easy, DIY-friendly tasks while emphasizing when homeowners should call a professional plumber. For example, explain how to clean a faucet aerator or shower head to remove the scale for better water pressure.
2. Highlight Customer Testimonials
Before and after pictures of your work, such as replacing outdated pipes or installing new fixtures.
You could also share stories from satisfied customers who had major issues like burst pipes or sewer backups resolved by your team.
Please consider including testimonials such as: "Thanks to [Your Company], our basement is dry again after they quickly fixed our sump pump!"
Real quotes and experiences can showcase the quality of your service, helping potential clients understand the level of expertise and reliability your company offers.
3. Seasonal Campaigns
Create posts, videos, or infographics highlighting your services and maintenance tips around the changing seasons.
Winter Social Media Plumbing Posts
Post tips on preventing frozen pipes.
Cold temperatures are coming! Don’t forget to insulate exposed pipes to avoid costly burst pipes.
Leave your heat on and cabinet doors open to warm your pipes.
Tonight, temperatures will drop below freezing! Leave a stream of water running (a pinky finger wide) until it warms up tomorrow.
Emergency plumbing services 24/7 are available. We are here for you when you need us.
Disconnect outside garden hoses and turn off all outdoor faucets.
Holiday Season Social Media Tips
Help your audience have a hassle-free holiday plumbing experience with helpful tips to prevent clogged toilets and sinks that can come with having house guests.
Please avoid disposing of cooking oil or fat in the sink to prevent blockages
Run cold water before and after using garbage disposals.
Wash clothes and dishes late at night for everyone to have adequate water pressure and hot water.
Wait ten minutes between showers so there is enough hot water.
Have slow drains and toilets that are clogged serviced before guests arrive.
Social Media Plumbing Post for Fall
When the weather cools down, it's time to prep for the upcoming frigid temperatures. Remind your audience to get their pipes and water heaters ready for the cold.
Don't forget to disconnect your exterior water hoses and ensure that your outside faucets are not dripping.
Close any interior shut-off valves that lead to outside faucets, being sure to drain the water from the outside lines.
Don't forget to grab some Styrofoam faucet insulation kits to protect your outdoor faucets!
Seal gaps around doors and windows with caulk and weather stripping to keep out freezing air.
Drain and flush tank water heaters to remove sediment buildup in the tank.
Set the water heater temperature no higher than 120 degrees Fahrenheit.
Test your water heater’s pressure relief valve.
Inspect and clean sump pumps and pits.
If you stay away from home for an extended period, shut off the main water valve and drain the system.
Spring Post Ideas
Springtime is a suitable time to check for and prevent leaks around the house. Share your best leak prevention tips. Also, stress the importance of keeping gutters clean for proper water runoff management.
Repair dripping and leaky faucets.
Use drain strainers to prevent slow-draining sinks, tubs, and showers.
To test your toilets for tank leaks, follow these steps: 1. Put six drops of food coloring in the toilet tank. 2. Wait for 30 minutes. 3. If you see the color in the bowl, it means there is a leak.
Replace worn washing machine, dishwasher, and ice maker supply lines.
Summer Social Media Plumbing Tips
How old is your tank water heater? Explain how to find out how old a water heater is.
If the water heater is over 15 years old, it is time to have us replace it.
Turn on the kitchen sink and water in the bathtub simultaneously. If you have less volume or lower water pressure, there could be mineral deposits restricting water flow. Call for an inspection.
4. Use Local SEO on Social Media
Incorporate location-specific hashtags and tags, like #PlumberInAtlanta or #LocalPlumberDallas, to reach local customers.
Regularly update your business hours and services on platforms like Facebook and Google Business Profile.
5. Promote Service Discounts, Specials, Coupons, and Promotions
Offer exclusive discounts on services through social media, such as “10% off drain cleaning services for our Facebook followers!” or “Mention this Instagram post and get a free water heater inspection.”
Promote seasonal deals like discounts on pipe inspections before winter or savings on water heater services in the summer.
Use contests or giveaways, offering small prizes like a free consultation or discounted plumbing services.
6. Boost Engagement
Encourage followers to ask plumbing-related questions in the comments, then respond with helpful advice.
Run a live Q&A session where your team addresses questions about common plumbing issues or how to prevent costly repairs.
Ask your audience, “What’s the biggest plumbing issue you’ve faced?” or “Do you prefer modern or classic bathroom fixtures?”
Keep the conversation going to build relationships with your community.
7. Behind-the-Scenes at Plumbing Jobs
Share photos or videos of your team working on real plumbing jobs, like installing a water heater or fixing a broken sewer line.
Show the tools and technology your business uses, such as high-tech cameras for sewer inspections or state-of-the-art water leak detectors.
Introduce your team members with fun facts, or let your audience follow along with a “day in the life of a plumber” video. This humanizes your brand and connects with potential customers.
FAQs About Social Media for Plumbers
Q: Which social media platform is best for Plumbers?
A: Facebook and Instagram are ideal for Plumbers, as they allow you to post visual content and engage directly with your community. LinkedIn is also great for B2B connections and industry news.
Q: How often should I post on social media?
A: Aim to post 3-5 times a week for consistent engagement. Focus on high-quality posts that provide value to your audience.
Start Engaging Your Audience Today
In conclusion, as a plumber, elevating your social media presence is a great way to reach more potential customers. Posting on-the-job and before-and-after photos are a sure way to captivate your audience, attract potential customers, and establish trust. With a strategic approach to creating engaging social media, you can effectively generate leads and gain a following. By applying these tactics, your plumbing business can build stronger customer relationships, increase your reach, and generate more leads.
Please sign up for our newsletter.
Violet Caren